Playing the Startup Game
Pianu is the first piano learning website you can play interactively online using any keyboard. As Creative and Marketing Director, I worked closely with the founder on virtually every aspect of the business before, during, and after enrollment in a major national accelerator program. It was a blinding crash course in startup entrepreneurship.
- Constructed a brand identity.
- Implemented a new pricing structure and site UX overhaul that resulted in 65% average MoM growth.
- Successfully won a spot in the first class of gBeta Minneapolis, an accelerator for early stage startups run by gener8tor, a premier national accelerator.
- Managed mentor and investor relationships, including outreach, development, and pitching.
- Social media, influencer outreach and partnerships, blog content, SEO optimization, and CRM management.
- Site experience overhaul, including product development and acquisition optimization.