Analog ReX

Post-it Notes are a ubiquitous office implement the world over. But with the ascendence of digital solutions for analog tools, how could the brand stay relevant, especially among younger customers? At Zeus Jones, I was a part of a team that answered that problem by focusing not on product benefits, but on the people who use them. We worked to establish a suite of product platforms based on actual customer needs, like collaboration, organization, and education. During my time with Post-it, I worked on two projects that received additional funding midstream (unheard of at 3M), and I helped craft the brand's response to the Post-it War, a global phenomenon that ultimately earned the brand 700 million impressions.

My role included:

-Ideation and concept development across brand platforms.

-Web articles for several creative executions.

-Influencer research and outreach.

-Scriptwriting/interviewing.

We created landing pages, digital and social content, and style guides for several product platforms.

We created landing pages, digital and social content, and style guides for several product platforms.

In response to the Post-it War, we sent two tons of product "War Kits" to creative agencies, schools, and celebrities, to fan the flames of friendly competition.

In response to the Post-it War, we sent two tons of product "War Kits" to creative agencies, schools, and celebrities, to fan the flames of friendly competition.

We Created a skill-based quiz to help people identify their personal list making style, based on expert advice from some of the world's most productive people. The brand was so enthusiastic about this execution, they doubled our budget.

We Created a skill-based quiz to help people identify their personal list making style, based on expert advice from some of the world's most productive people. The brand was so enthusiastic about this execution, they doubled our budget.